Renovated Soulard Bake Shop is Sweeter than Ever
St. Louis, MO/August 12, 2017 (STLRestaurant.News) – There’s good news for lovers of fresh baked goods (and fans of comeback stories). Ten months after an electrical fire gutted the Sweet Divine Bakery Boutique & Coffee Bar, the Soulard-based bakery at 1801 South 9th Street is back in business! The bake shop, most known for their cupcakes, reopened on August 3rd, and business has never been better.
The local favorite went up in flames last October due to a malfunctioning compressor under a refrigerator. Determined not to let the tragedy kill their local business, owners Jenna and Jason Siebert, temporarily relocated after they were forced to close the shop following the fire. Luckily, the Sieberts were welcomed with open arms into McArthur’s Bakery Café, utilizing their bakery as a temporary work space and base for The Sweet Divine while they got back on their feet. The couple also worked out of their food truck, Georgie, using social media to announce their daily locations to the public. Over the past ten months, the team took advantage of the fresh start by remodeling their original location to their liking—now it’s time for all that hard work to pay off.
Designed by Jenna and Jason, The Sweet Divine’s new storefront has an extensive white brick interior that includes ample natural lighting and a new public restroom (upstairs). The new space offers a more open concept, inviting customers to be a part of the Sweet Divine experience. The new layout offers a view of the bakers working in the back and frosting in the front—as soon as you step through the shop’s door, your eyes are drawn to the delectable creations being made there. The new space comfortably seats about 21 guests, with storefront seating options including high-top seating and bar seats by the decorating table. There is also a large (and very comfy looking), vintage style pink couch in the corner underneath the shop’s Instagram-worthy, decorative light-up letters which spell “CAKE” hanging from the white exposed brick wall.
Along with the new design, The Sweet Divine is also revamping their menu. The bake shop is adding items: bringing back croissants, even more cupcake selections, and special treats like chocolate truffles. Lead pastry chef Tim Kutterer is also working on gluten-free donuts and blueberry muffins. Coffee drinks from Park Avenue Coffee are also now available to pair with the pastries. The store is also selling fresh flowers, so customers who buy cakes to-go can have something special to accompany them. What could be more romantic than greeting your sweetie with scrumptious cupcakes for two and a blossoming bouquet?
The Sieberts hope to draw in breakfast fans with the shop’s new early morning hours. The Sweet Divine is now open Tuesday – Thursday from 6:30 a.m. to 9:00 p.m., Friday – Saturday from 6:30 a.m. to 10:00 p.m., and Sunday from 10:00 a.m. to 4:00 p.m. The shop is closed on Mondays.
The Sweet Divine Bakery Boutique & Coffee Bar has really risen from the ashes as what may be the new ultimate cupcake and chill location. The Soulard bakery is back in business offering sweet relief for your sweet tooth—after all, they do make luscious cupcakes.
The Sweet Divine Boutique Bakery & Coffee Bar
Owner: Jenna and Jason Siebert
St. Louis, MO 63104
Phone: (314) 942-2900
By Katie Smith