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Starbucks and Anheuser-Busch Brewing Up Partnership

Starbucks and Anheuser-Busch Brewing Up Partnership

Two Powerhouses, Starbucks & Anheuser-Busch Joining Forces

ST. LOUIS, MO/April 17, 2017 (STLRestaurant.News) Two of the world’s largest beverage powerhouses, Anheuser-Busch and Starbucks, are teaming up on a new line of nonalcoholic, bottled Teavana tea drinks to capitalize on the rapidly growing tea sector.  Premium bottled tea is the fastest growing segment in the Ready-to-Drink (RTD) tea category, representing a substantial growth opportunity for both companies.

Starbucks and Anheuser-Busch Brewing Up Partnership

Starbucks and Anheuser-Busch Brewing Up Partnership

According to the Tea Association of the U.S., 80 percent of tea consumed in America is iced tea.  Their statistics also show that overall tea has an international category size of $125 billion, with Americans drinking close to 800 million cups of tea per week.  The liaison will position Starbucks and Anheuser-Busch to claim market share in the more than $1 billion premium Ready-to-Drink (RTD) tea category.

Starbucks acquired Teavana in 2012 and sold more than $1 billion of brewed Teavana tea in its U.S. stores in the past 12 months.  That’s an 11 percent increase from a year earlier for the Seattle-based company.  Now, the two companies will be working together to produce, bottle, distribute and market the first Teavana Ready-to-Drink (RTD) tea in the U.S.

“Starbucks’ expertise and leadership in premium tea combined with our world-class production capabilities and strong U.S. distribution footprint, will position this new product well in what is an exciting and growing category,” said Carlos Brito, Chief Executive Officer of Anheuser-Busch InBev.  Each company has a long history of successful brand-building.

While Starbucks brings Teavana’s tea expertise, retail power and consumer engagement capabilities to the partnership, Anheuser-Busch, the maker of Budweiser and Bud Light beers, will oversee production, bottling and distribution to retailers nationwide through its already established network of wholesalers.

The new RTD product line will incorporate the handcrafted nature and gourmet flavors drawn from Starbucks and Teavana’s retail favorites to offer consumers premium layered flavors.  Look for an anticipated product launch sometime in the first half of 2017.

ANHEUSER-BUSCH – FIRST DELIVERY WITH NO DRIVER

Anheuser-Busch has successfully transported beer using self-driven truck!

ST. LOUIS, MO: (STLRestaurant.News) Anheuser-Busch is well known in our community as one of the largest employers and provides their products to almost every restaurant, hotel and casino in St. Louis as well as across the world.

Anheuser-Busch was founded in St. Louis in 1875 to 1879.  Anheuser-Busch was the first brewery to transport beer across the country using refrigerated railroad cars.  AB has been a subsidiary of Anheuser-Busch InBev since 2008, a controversial event that appears to be working out just fine.

Looks like their tradition of leading change didn’t get bought out as AB is partly responsible for the first successful delivery provided by self-driven transports.  Yes, a semi-truck delivered 52,000 cans of beer without the assistance of a qualified CDL licensed driver.

AB partnered with Otto, a self-driving trucking company that is owned by Uber to complete the world’s first shipment by a self-driven autonomous transport.  It was a 120 mile journey down highway I-25.  Can you imagine pulling along side of that truck and “not” seeing a driver?  I’m sorry, but that would have scared the beer right out of me.

The objective is to provided a more efficient and safer method of transporting goods.

We will keep this article short, but we highly recommend that you watch this video.  It is another perfect example of how technology is shaping/changing our lives without most of us even realizing it.  It is effecting areas of our lives that we miss at times.  This will change the transportation industry forever.

Our only question is; if the truck had violated the speed limit, who would have been blessed with the speeding ticket?  Additionally, AB appears to have taken their “designate a driver” program to a new level.

Congratulations to AB and Otto!

Link to Otto Blog Article

A STLRestaurant.News Exclusive Article (c) 2016

Video courtesy of Budwesier/Otto